Course Code: IDSN 4505

Academic Year: 2019-2020

Marketing formerly used to focus solely on the action or business of promoting and selling products or services. It has become more sophisticated in its approach and broadened its scope to include the identification of consumer needs which informs the designer, and to communicate to the potential consumer how those needs will be met, not just in information but in emotional content associated with the product as well.In this course, the fundamentals of marketing are developed, which involve identifying the target market, determining the needs of that market, determining how the product is to be distributed to that market, and then how to effectively promote the product to that market.