Design Management

Course Code: IDSN 4006

Academic Year: 2019-2020

This is a course outlining the concepts and practice of effective management in the context of design. Through a business model, design is defined by its unique relationship within the corporate structure, consisting of contact with and influence from marketing, engineering, production, customers and senior management. Consensus building strategies, negotiating and team leadership sessions are combined to focus the organization's innovation and corporate growth. Corporate leaders participate in the learning experience as facilitators. Contact with business decision makers is part of this course.